Prospective Client Inquiry: Restaurant Executive portrait needed

Tuesday, January 01, 2008

This client wrote in an e-mail asking for an assignment to be done in the local area.

Client's Request:


I need a digital portrait of the manager and head chef of {restaurant name} in {downtown city location}.

The portrait (both of them in the same shot, square-ish or vertical) needs to be done on location next week during the day, prior to the restaurant opening at 5pm.

Can you please let me know if you’re interested, your availability, and email me an estimate.

This is for one-time editorial use in a newsletter which is send through the mail, and sent digitally.

Thank you,
{client name & phone number}


Within the next week, during the day before 5pm.

Licensing Requested:

The following information should give you a clear indication of the rights granted (and not granted) for this use. Note, this uses the PLUS description, with the License Parameters integrated into the Description for this specific use, and is based upon my interpretation of the rights package requested, and the language I used to respond to the client, based upon the website:

PLUS Pack: Periodical Interior - One Issue (PPIO)

Description (for this use)
Use on an interior page of a newsletter. Applies to a single printed issue of a periodical. Includes distribution of same issue on publisher’s website/e-mailed. Allows reproduction of page for promotional purposes.

Licensing Parameters
One time use, English Only, USA.

Note: Client did not stipulate the size it would run in their initial e-mail. A phone inquiry to the client revealed that the image would run at 1/8th page, or smaller - essentially a thumbnail, or slightly larger than a thumbnail.

Your Turn:

So, how would you estimate this assignment? Do you have all the answers/information, either from the client, or me, to provide an estimate? Please give it some thought, and post your estimate details. As you learned in math class - 'show your work'. In other words, don't just present a single dollar figure. Break it out, creative/usage together (or separate, your call), and outline expenses, both probable and possible.

Setting aside how your estimate would be nicely and neatly laid out, put the crux of the estimate in your entry.

All entries are moderated. Your entry must be thoughtful, (and considerate of others when you're making a response) for it to be approved.

Posted by John Harrington on 01/01
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