Prospective Client Inquiry: Financial planning company portrait needed

Tuesday, January 01, 2008

This prospective client wrote, in an unsolicited e-mail inquiry:

Client's Request:

I’m in need of a professional shot (likely, waist up) for my firm’s website and for a feature in {local society magazine} magazine.
Curious what your turnaround, rates, etc. would be for digital-only work (i.e. no prints needed).
{Prospective Client}
{Local Financial Planning Firm}


Variable/non-specific, as noted in e-mail.

Licensing Requested:

The following information should give you a clear indication of the rights granted (and not granted) for this use. Note, this is my interpretation of the rights package requested, and the language I used to respond to the client, based upon the website:

PLUS Pack: Periodical Interior - One Issue (PPIO)

Description (for this use)
Use in a single printed issue on an interior page of {local society magazine} magazine.  Includes distribution of same issue on publisher’s website. Reproduction of page for promotional purposes.

Licensing Parameters
One time use, English Only, USA.

PLUS Pack: Web or Electronic or Broadcast - Commercial (PRWC)

Description (for this use)
Use on {local financial planning company} website - intended for commercial or promotional purposes.

Licensing Parameters
{local financial planning company} website only. Duration not stipulated

Note: Client did not stipulate a duration for their website use. I’d recommend a one year and three year duration for your calculations.

Your Turn:

So, how would you estimate this assignment? Do you have all the answers/information, either from the client, or me, to provide an estimate? Please give it some thought, and post your estimate details. As you learned in math class - 'show your work'. In other words, don't just present a single dollar figure. Break it out, creative/usage together (or separate, your call), and outline expenses, both probable and possible.

Setting aside how your estimate would be nicely and neatly laid out, put the crux of the estimate in your entry.

All entries are moderated. Your entry must be thoughtful, (and considerate of others when you're making a response) for it to be approved.

Posted by John Harrington on 01/01
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