Event Coverage at Auto Show

Sunday, January 06, 2008

This inquiry came in from a colleague. While I’d direct him to my pricing calculator on my site, here’s it for your consideration:

Client's Request:

I’m in the communications office at {major governmental research institution}, and we are potentially participating in an announcement by the {government department} at the auto show on in two weeks. We’re looking for a freelance photographer to document the event for us, and I came across your site. I was wondering about your rates and availability for that day for about 3 hours.


Client did not state.

Licensing Requested:

Client did not state.

Note: In a case like this, I’d make the assumption that the rights requested are “standard PR”, as I outline in my event contracts. I would estimate as such, and put forth an estimate with those figures and rights in mind. I’d factor in pricing for rush turnaround in addition to our standard turnaround.

Your Turn:

So, how would you estimate this assignment? Do you have all the answers/information, either from the client, or me, to provide an estimate? Please give it some thought, and post your estimate details. As you learned in math class - 'show your work'. In other words, don't just present a single dollar figure. Break it out, creative/usage together (or separate, your call), and outline expenses, both probable and possible.

Setting aside how your estimate would be nicely and neatly laid out, put the crux of the estimate in your entry.

All entries are moderated. Your entry must be thoughtful, (and considerate of others when you're making a response) for it to be approved.

Posted by John Harrington on 01/06
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