Advertising Still Shoot In Tandem with Video Shoot

Tuesday, January 08, 2008

An inquiry came in from a good friend of mine looking for insights on this:

Client's Request:

“special” photography (i.e. it’s not unit photography) to take place during and around a video production of a national fitness expert working on endorsement of multinational health-related product.

Shoot to include:
- 16 scenes of her performing various fitness maneuvers, which includes 2-4 of her using the health-related product
- Single image on seamless for use as cut-out of expert in various (see below) electronic media.

Experience tells this photographer that is is highly likely that the set will be lit well enough that s/he can use the lighting set up for the video portion of the assignment.

Available Light Shoot of Youth

Friday, January 04, 2008

The following request came in for a colleague of mine, and I put it up for your consideration and collective wisdom.

Client's Request:

I have a shoot that will be 4-6 hours.  It’s a shoot of children in an educational environment, more than likely using available light, to shoot storytelling images of these youth, and the end client is a governmental-type organization, available light, no studio lights. While the youth may well need model releases, that is not your responsibility from a cost standpoint.  I estimated 6 hours at $X for the shoot, and $X for post production. 

What would you charge for the shoot fee, unbundled from the scope of usage since there is still a degree of unknown as it pertains to the final use, and further, the photographer is concerned about scaring the client away with huge bundled fees. Further, the photographer believes they could trim what usage they didn’t need or want from their budget and he would still get a good rate to shoot and an additional revenue on specific licenses as they are determined.

Ad Agency Request for Unique Images

Tuesday, January 01, 2008

A call came in from a colleague who was asking my advice for pricing a request. This is the request.

Client's Request:

I’d really like your help.  I have shown some images to an ad agency that is doing work for a huge sporting goods company.  They’re from a {league} game so it’s not something that can be easily reproduced.
For what it’s worth, I have purchased your book and have found some helpful advice but I have no idea how to respond to the agency’s request for pricing.

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